What Do We Think of Magic’s Virtual Assistant Services?

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‍Virtual Assistants (VAs) are invaluable resources for any business. They take on a range of routine duties, enabling employees to focus on essential ones that demand their particular focus and attention. In short, they help an organization move forward by allowing key drivers and strategy-makers to make the most of their roles. 

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However, finding the right VA can be challenging—particularly for businesses with limited expertise in outsourcing. While freelance websites and networking platforms can connect you with professionals, they don’t vet and vouch for them, which is a significant con.

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This is where specialized VA platforms help.

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Why turn to specialized VA services?

• Expert matching: Connects you with VAs specifically suited to your business needs.
• Quality assurance: Provides access to pre-vetted, reliable professionals.
• Tailored support: Offers specialized assistance and ongoing management.
• Efficient integration: Simplifies onboarding and reduces setup time.
• Enhanced accountability: Ensures higher standards and performance monitoring.

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What is Magic? How are their Virtual Assistant (VA) services? 

Magic is a virtual assistant-providing platform that helps businesses around the world delegate their administrative duties to skilled professionals.

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The platform claims to hire the top 0.5% of applicants after a rigorous set of interviews and tests. Then, based on your unique needs, it matches, trains, and recruits the best professionals from its pool of vetted talent. Additionally, Magic also claims to provide weekly, 1-on-1 coaching to your hired assistant to ensure consistent upskilling. 

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Apart from this, all Magic clients receive access to its AI service(s) which includes unlimited paid access to top LLMs, a huge library of AI apps like ChatGPT, Veed, Claude, etc., and custom AI tools.

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Launched in 2015, Magic is headquartered in California, USA.

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What does Magic offer?

Magic has a vast pool of executive assistants who can perform a wide range of tasks—right from answering calls to managing your inbox. Some of their main duties include:

• Executive tasks like data entry, project coordination, research, etc.
• General and Admin tasks like calendar management, email management, document preparation, etc.
• Customer Service tasks like escalation management, customer onboarding, live chat support, etc.
• Bookkeeping tasks like payroll processing, invoicing support, preparing reports, etc.

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Along with a VA, Magic also provides a dedicated account manager and 24/7 support to all its customers through the Magic 24/7 On Demand Assistants. 

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What are Magic's pricing plans?

Magic offers two pricing plans:

• Magic Executive Assistant: $600/week
• Magic Teams: Custom pricing

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Both these plans include a VA and 24/7 support.

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Where are Magic VAs from?

Magic VAs are sourced from the Philippines. They are skilled, experienced, and 100% fluent in English. 

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How credible is the company?

Magic is a reasonably credible platform. With over 50 reviews, it’s rated 2.8/5 on Trustpilot.

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How do I hire a VA with Magic?

The process of hiring a VA with Magic looks something like this:

1. Fill up the sign-up form to schedule a call with their sales team
2. During the call, you will be asked to highlight your needs and requirements based on which Magic will find a relevant assistant for you
3. Finally, you will be asked to choose a pricing plan and Magic will do the onboarding on your behalf

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What are some pros and cons of Magic?

Here are some pros and cons of hiring a VA with Magic:

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Pros:

1. Magic provides managed VA services: Magic looks after all aspects of VA recruiting—right from matching the VA to onboarding them into the company. This makes it a one-stop solution.
2. The platform recruits vetted VAs: Magic claims to screen and test all its VAs before hiring. According to the platform, they go through a rigorous 4-week training before being recruited into any company. This assures quality.
3. The hiring process is quick: Magic’s VA hiring process is quick and efficient, requiring no lengthy interviews and individual candidate assessment.
4. The platform provides 24/7 support: Magic provides round-the-clock support to all its clients. This proves helpful in times of emergencies.

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Cons:

1. Magic’s range of services is limited: Magic only provides VAs with basic administrative and executive skills. It’s not ideal for businesses with advanced delegation needs.
2. The company isn’t highly credible: Magic’s credibility is average. So, it’s not the most reliable VA-providing platform.
3. The pricing isn’t flexible: Magic only offers two pricing plans. Whether you hire a full-time or a part-time VA, the plans remain the same, which is a significant con.
4. You may face timezone issues: Since all Magic VAs are based in the Philippines, you may face timezone issues in collaborating with them.

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Our review—what do we think of Magic?

Magic is an ideal solution for businesses looking for a platform that handles all aspects of VA recruiting for them. Moreover, it’s also a good choice for anyone looking for VAs with basic skills but constant availability. 

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However, the platform falls short in terms of credibility. Additionally, its limited range of services is a major deterrent. Therefore, if you want a platform that caters to a wide range of duties and also boasts strong credibility, look for alternatives.

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Hire a 1% Executive Assistant

Founded by serial entrepreneurs, Leverage Assistants is a white-glove service that helps you find 1% assistants and then teaches you how to build leverage with them. 

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If you’re interested in a strategy session to learn how to use an assistant, click here.

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Stephen is one of the founders of Lumiere and a Harvard College graduate. He founded Lumiere as a Ph.D. student at Harvard Business School. Lumiere is a selective research program where students work 1-1 with a research mentor to develop an independent research paper.