If you’re a business with an online presence, you should know just how essential search engine optimization (SEO) is!
Search Engine Optimization (SEO) has become a cornerstone for businesses seeking to increase online visibility and drive organic traffic. While traditional SEO strategies prove effective, they often require substantial time, resources, and expertise.
This is where virtual solutions can make a significant impact.
SEO Virtual Assistants are remote professionals who look after a company’s SEO initiatives. They handle tasks like keyword research, on-page and off-page SEO, website optimization, etc., to help a company achieve better digital marketing results.
In this context, let’s check out 13 crucial tasks performed by an SEO VA:
Keyword research refers to identifying relevant terms and phrases users most commonly search for while looking for a specific product, service, information, etc. An SEO VA helps with keyword research by analyzing trends and finding high-search, low-competition keywords for content. This allows a business to drive targeted traffic and improve its ranking.
To execute this task, an SEO VA must have strong analytical skills and expertise in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, etc.
While this task can position the business on the top of SERPs, it can be time-consuming and requires constant monitoring to adapt to changing trends and patterns.
On-page SEO optimization is the process of enhancing the individual pages of a website. An SEO VA executes this task by optimizing title tags, header tags, meta descriptions, and content for targeted keywords. This helps a business earn more relevant traffic through search engines.
To perform this task, an SEO VA needs content editing skills and proficiency in tools like Yoast SEO, Rank Math, etc. Additionally, they should also be aware of SEO guidelines and best practices.
While this task enhances the visibility and ranking of specific pages in SERPs, a potential con is that it requires ongoing adjustment and monitoring to stay aligned with changing trends and algorithms.
Technical SEO optimization enhances a website’s technical aspects like site structure, crawlability, URL structure, etc. An SEO VA helps with technical SEO optimization by fixing broken links, optimizing site structure, etc. This allows a business to ensure search engines can crawl and index it efficiently.
To execute this task, an SEO VA needs technical SEO proficiency and knowledge of tools like Google Search Console, Screaming Frog, etc.
While this task enhances a website's user experience and effectiveness, it requires a good understanding of technical SEO and website development, which is complex and time-consuming.
Mobile SEO optimization refers to the process of improving a website’s mobile-friendliness. An SEO VA helps with this by checking a site’s mobile responsiveness and enhancing its speed. This benefits a business by making its website optimal for mobile users.
To perform this task, an SEO VA needs solid mobile optimization techniques and specialization in using tools like Google Mobile-Friendly Test, PageSpeed Insights, etc.
While this task enhances the user experience and accessibility of a website for mobile users, a potential con is that it requires constant testing and updates to keep up with device variations.
Link building means acquiring backlinks from other websites. An SEO VA helps build a website’s link by identifying potential linking opportunities, performing outreach for guest posts, etc. This allows a business to strengthen domain authority and enhance its search engine visibility.
To perform this task, an SEO VA needs outreach and communication skills and expertise in tools like Ahrefs, BuzzStream, Hunter.io, etc.
While this task can help build a business’s credibility, it can be time-consuming and challenging.
Competitor analysis refers to evaluating competitor’s SEO strategies to identify strengths, weaknesses, and opportunities. An SEO VA helps with this task by analyzing competitors’ keyword strategies, backlink profiles, and content. This gives a business valuable insights to refine SEO strategies, capitalize on competitors' weaknesses, and leverage new opportunities.
To perform this task, an SEO VA needs to have competitive analysis skills along with SEMrush, Ahrefs, Moz, etc.
While this task helps a business gauge the competitive landscape and optimize strategies, it requires ongoing monitoring and often involves interpreting complex data.
Website audit refers to the process of performing a comprehensive evaluation of a website to identify technical issues, SEO gaps, and other areas for improvement. An SEO VA helps conduct website audits by identifying problems such as broken links, duplicate content, crawl errors, etc. This helps a business ensure its website is optimized for search engines.
To execute this task, a VA needs strong problem-solving skills and proficiency in tools like Google Search Console, Screaming Frog, etc.
While this task helps a business resolve issues and improve user experience, it involves detailed analysis and complex technical fixes, which is a con.
Content optimization is the process of enhancing existing content to make it more relevant and effective for users and search engines. An SEO VA enables content optimization by updating content with targeted keywords, improving readability, and ensuring it meets SEO best practices. This helps a business enhance its content performance.
To perform this task, an SEO VA needs content editing skills and knowledge of tools like Grammarly, Yoast SEO, etc.
While this task boosts a business’s SEO performance and user engagement, it requires continuous updates, which can be challenging to ensure.
Image optimization is the process of enhancing images on a website to improve load times. An SEO VA helps with this task by compressing images, adding descriptive alt texts, and ensuring images are properly formatted. This helps a business provide a better user experience.
To perform this task, an SEO VA needs knowledge of image formats, alt texts, and know-how in basic image optimization tools like TinyPNG, ImageOptim, etc.
While this task helps enhance the search engine indexing of images on a website, it requires attention and ongoing management.
Website speed optimization refers to the process of improving the load time of a website. An SEO VA optimizes a website’s speed by compressing images, minifying CSS/JavaScript files, and implementing caching solutions. This helps a business enhance user experience and boost its search engine rankings.
To execute this task, an SEO VA must have proficiency in tools like GTmetrix, Google PageSpeed Insights, etc.
Conversion Rate Optimization (CRO) is the process of improving website elements to increase the percentage of visitors who complete desired actions, like making a purchase, subscribing to a newsletter, etc. An SEO VA helps with CRO by implementing A/B tests, analyzing user behavior, and adjusting CTAs and landing pages. This helps a business boost conversions.
To perform this task, an SEO VA needs basic knowledge of UI/UX design and tools like Google Optimize, Hotjar, etc.
While this is a crucial task that directly affects a business’s revenue, it requires consistent optimization and testing, which is a significant con.
Schema markup enables search engines to understand and display rich snippets, like star ratings and product details. An SEO VA helps with this task by adding structured data codes in JSON-LD format to the website’s HTML. This helps a business enhance its Click-Through Rates (CTRs) and visibility.
To perform this task, an SEO VA must have strong knowledge of HTML along with expertise in tools like Google Structured Data Testing Tool, Schema.org, etc.
While this task improves search engine visibility and CTR, it requires several technical implementations and regular updation.
SEO plugin management refers to configuring and maintaining SEO plugins on a website’s CMS platform to streamline on-page optimization tasks. An SEO VA helps with SEO plugin management by installing and configuring SEO plugin tools. This helps a business simplify its on-page SEO management and maintain compliance with best practices.
To execute this task, an SEO VA needs basic SEO knowledge and proficiency in tools like Yoast SEO, WordPress, Rank Math, etc.
While this task automates and manages SEO tasks efficiently, a potential con is that it requires regular updates and management.
Founded by serial entrepreneurs, Leverage Assistants is a white-glove service that helps you find 1% assistants and then teaches you how to build leverage with them.
If you’re interested in a strategy session to learn how to use an assistant, click here.
Stephen is one of the founders of Lumiere and a Harvard College graduate. He founded Lumiere as a Ph.D. student at Harvard Business School. Lumiere is a selective research program where students work 1-1 with a research mentor to develop an independent research paper.
Fill out this form, and we’ll be in contact to schedule a 1-1 delegation strategy session.
We’ll get in touch as soon as we are ready to onboard a new company.
