10 Websites to Hire Lead Generation Virtual Assistants

Stephen Turban
Co-founder of Leverage

Do you constantly need help to keep up with lead generation while managing other aspects of your business? Do you feel like potential opportunities are slipping through the cracks because you simply don’t have the time to follow up with every lead? 

Lead generation, the process of identifying and attracting potential customers, is crucial for growing your business, but it’s also time-consuming and detail-oriented. Done right, it fuels your sales pipeline, helping your business thrive. 

This is where a Virtual Assistant (VA) can help you. A lead generation VA can streamline the process, ensuring that every lead is turned in and that your sales efforts remain consistent. By leveraging their expertise, you free up time to focus on higher-level strategies, while they handle the nitty-gritty of capturing and nurturing leads!

To help you find the right VA, we've narrowed down a list of the best platforms based on key metrics. 

We’ve considered client reviews that highlight the quality of candidates placed, the diversity of offerings in terms of assistant specializations, and a pricing range that covers affordable to premium options—ensuring you find the best fit for your needs.

Here are 10 websites where you can hire a lead generation virtual assistant:

1. Leverage Assistants

  • Starting price: $2600 per assistant, per month working full-time
  • Types of remote staff provided: Virtual assistants, marketers, designers, developers, and customer support.
  • US-based staff availability: No. Globally based.
  • Languages supported: English.
  • Credibility: High

Leverage Assistants is a white-glove virtual assistant staffing company. The company was founded by Stephen Turban, a serial entrepreneur and McKinsey alum (his last company was bootstrapped to 8-digits revenue) and it focuses on picking 1% talent globally and then training you to delegate to them effectively. Leverage is highly selective for applicants - selecting less than .2% of its applicants who apply.

Leverage Assistants match businesses with flexible, college-educated competent offshore talent. Most of Leverage’s talent is in the Philippines or South Africa. Leverage is known for its high quality of talent and its delegation training for founders.

The service however is not as on-demand as other virtual assistant companies like Upwork (placement times are 2-4 weeks), and the service often includes a waitlist for interested founders, Leverage only provides full-time virtual assistants.

2. Boldly

  • Starting Price: $2360 per month
  • Types of Services Offered: Lead Generation, Marketing and Social Media, Project Management, Customer Service
  • Location of staff: North America and Europe
  • Full-time/Part-time: Part-time
  • Credibility: High

Boldly, formerly known as Worldwide101, offers highly skilled virtual assistants with a strong focus on lead generation. We recommend this platform for its thorough selection process, ensuring that their VAs excel at tasks like identifying potential leads, conducting market research, optimizing outreach strategies, and nurturing leads through the sales funnel. 

While their premium pricing and team-based approach may not be ideal for all budgets, Boldly stands out for its expertise in lead generation and commitment to delivering high-quality support that drives business growth.

3. Prialto

  • Starting price: $1500 per month
  • Types of Services Offered: Lead Generation, Digital Marketing, Scheduling, Website Analytics
  • Location of Staff: U.S and U.K
  • Full-Time/Part-Time: Full time
  • Credibility: High

Prialto is a top-tier lead generation virtual assistance service, offering customized support to help businesses drive growth. Their VAs can handle a range of lead generation tasks like sourcing potential leads, qualifying prospects, managing outreach campaigns, tracking follow-ups, and maintaining lead databases. This comprehensive support helps streamline the lead generation process and keeps your sales pipeline full and active.

What makes Prialto stand out is its comprehensive onboarding process, which ensures clients fully understand how to leverage its services for effective lead generation. 

A potential drawback is the variability in assistant skill levels, which may impact the consistency of lead generation outcomes. Read our review of this service in detail here!

4. Time etc

  • Starting price: $380 per month
  • Types of Services Offered: Lead Generation, Digital Marketing Support, Sales Support, 
  • Location of Staff: U.S
  • Full-Time/Part-Time: Part Time
  • Credibility: High

Time etc is a good fit for small businesses. Their VAs can handle tasks like like researching target leads, qualifying them, building lead lists, managing CRM databases, sending outreach emails, scheduling discovery calls, and utilizing tools like HubSpot and LinkedIn Sales Navigator.


We chose this website for you because it ensures that every virtual executive assistant hired through the platform is professional, reliable, and competent. 

However, a potential con is that Time, etc may not be the best fit for larger businesses or those with more complex lead generation needs, as their services are more tailored toward small businesses with straightforward requirements.

5. Delegated 

  • Starting price: $1200 per month
  • Types of Services Offered: Lead Generation, Analytics and reporting, Digital marketing, SEO generation
  • Location of Staff: U.S
  • Full-Time/Part-Time: Full time
  • Credibility: High

Delegated’s virtual assistants excel in lead generation, SEO optimization, data analysis, CRM upkeep, and other key marketing tasks. 

If your focus is on working with US-based clients, Delegated is a strong choice, with college-educated, US-based VAs who provide a wide range of services, from administration to specialized marketing support. 

However, maintaining consistent quality and communication can sometimes be a challenge due to the remote setup and varying expertise among different assistants.

6. 20Four7VA

  • Starting price: You can request an estimate by contacting their sales team.
  • Types of Services Offered: Responding to inbound leads, Admin assistance, Managing Analytics, etc
  • Location of Staff: The Philippines
  • Full-Time/Part-Time: Both
  • Credibility: High

20four7VA is a global leader in virtual assistant services, with over 750 VAs helping clients streamline lead generation and sales efforts. 

Their VAs handle everything from identifying leads and sending outreach emails to managing CRM systems and tracking lead conversion. 

We recommend 20four7VA for its excellent Trustpilot reviews and its vast pool of experienced lead generation VAs. A major benefit is their strong security protocols, though it may take some time to match with the perfect VA for your specific lead generation needs.

7. Belay

  • Starting Price: You can request an estimate by contacting their sales team.
  • Types of Services Offered: Generating Leads, Administrative Support, Social Media Management, Event Coordination, Project Management, Digital Marketing
  • Location of staff: U.S based
  • Full time/Part-time: Both
  • Credibility: High

Belay is a leading platform that provides skilled virtual assistants specializing in lead generation and other professional services.

With a team of over 2,000 VAs, Belay offers expertise in lead research, CRM management, email outreach, and prospect engagement. 

We selected Belay for its rigorous vetting process, ensuring you get top-tier professionals who excel at driving your lead-generation efforts. However, their premium pricing reflects the quality and expertise that come with their dedicated support.

8. Outsourced

  • Starting Price: NA
  • Types of Services Offered: Tracking Leads, Project Management, Digital Marketing, and more
  • Location of staff: The Philippines
  • Full time/Part-time: Both
  • Credibility: Medium

Outsourced specializes in virtual assistant outsourcing, making it ideal for businesses looking to build an offshore lead generation team in the Philippines. With over 1,000 VAs on their roster, they bring expertise across multiple sectors, including marketing and sales. 

We recommend Outsourced for their commitment to hiring the top 5% of VAs and offering the flexibility to choose between home-based or office-based VAs, depending on your lead generation strategy. However, their pricing structure is not fully transparent, which may make it harder to gauge the value of their services upfront.

9. VirtualStaff.ph

  • Starting Price: $99/month
  • Types of Services Offered: Researching target leads, Qualifying them, Building lead lists, Managing CRM databases, Sending outreach and Follow-up emails
  • Location of staff: The Philippines
  • Full time/Part-time: Both
  • Credibility: High

VirtualStaff.ph is an excellent platform for businesses seeking skilled Filipino lead generation virtual assistants, with over 1 million professionals across various fields.

Their VAs can handle specific lead gen tasks like creating sales funnels, conducting lead magnet campaigns, managing lead tracking spreadsheets, developing prospect databases, and organizing webinars to attract potential clients. 

The platform is affordable and user-friendly, allowing businesses to choose VAs based on their needs and budget. However, the hiring process may take longer than anticipated.

10. Outsource Access

  • Starting Price: Custom pricing
  • Types of Services Offered: Accounting & Bookkeeping, Advertising, Event Planning, Wealth Management, and more.
  • Location of Staff: The Philippines
  • Full-Time/Part-Time: Both
  • Credibility: Low

Outsource Access connects businesses with expert virtual assistants from the Philippines, specializing in lead generation tasks such as creating targeted lead lists, managing lead segmentation, setting up automated lead capture forms, and analyzing lead conversion metrics. Catering to diverse industries including healthcare, finance, and real estate, Outsource Access offers tailored solutions for solopreneurs and small to medium-sized enterprises. 

However, due to concerns over perceived lower credibility, it may be more suitable for handling lead generation tasks with lower risks.

Hire a 1% virtual assistant.

Leverage Assistants is a white-glove service founded by serial entrepreneurs that helps you find 1% assistants and then teaches you how to build leverage with them. If you're interested in a strategy session to learn how to use an assistant, click here.

Stephen is one of the founders of Lumiere and a Harvard College graduate. He founded Lumiere as a Ph.D. student at Harvard Business School. Lumiere is a selective research program where students work 1-1 with a research mentor to develop an independent research paper.

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