10 Websites to Hire an Instagram Virtual Assistant for Your Business

Stephen Turban
Co-founder of Leverage

Instagram has evolved into an indispensable tool for businesses, offering unprecedented opportunities to engage with audiences and drive conversions. 

The platform’s continuous evolution—with features like interactive shopping and Reels—presents immense potential for success, but only if you know how to harness it. Instagram analytics unlock crucial insights, enabling you to fine-tune your marketing strategies and maximize tangible results.

Why do I need a Virtual Assistant (VA) for Instagram?

Neglecting your Instagram presence can be a risky gamble. While creativity is essential for content development, not every business owner possesses the necessary artistic flair. 

This is where an Instagram virtual assistant can be a game-changer. These professionals possess the creative acumen and technical skills to manage your profile effectively.

What is an Instagram Virtual Assistant? What do they do?

Instagram Virtual Assistants (IVAs) are skilled professionals who excel at building and nurturing relationships with influencers, crafting engaging content, and executing targeted campaigns. By leveraging IVAs, you can optimize your Instagram strategy, and significqntly increase your brand’s visibility! 

To help you find the ideal IVA, we've evaluated numerous platforms based on key criteria:

  • Client Satisfaction: A strong emphasis on positive client testimonials and feedback.
  • IVA Expertise: A diverse range of IVAs with specialized skills to match your specific needs.
  • Platform Reliability: A proven track record of successful placements and candidate quality.
  • Pricing Flexibility: A variety of pricing options to accommodate different budgets.

By considering these factors, we've compiled a list of ten top-rated platforms where you can hire a dedicated Instagram Virtual Assistant.

1. Leverage Assistants

  • Starting price: $2600 per assistant, per month working full-time
  • Types of remote staff provided: Virtual assistants, marketers, designers, developers, customer support.
  • US-based staff availability: No. Globally based.
  • Languages supported: English
  • Credibility: High

Leverage Assistants is a white-glove virtual assistant staffing company. The company was founded by Stephen Turban, a serial entrepreneur and McKinsey alum (his last company was bootstrapped to 8-digits revenue) and it focuses on picking 1% talent globally and then training you to delegate to them effectively. Leverage is highly selective for applicants - selecting less than .2% of its applicants who apply.

Leverage Assistants match businesses with flexible, college-educated competent offshore talent. Most of Leverage’s talent are in the Philippines or South Africa. Leverage is known for its high quality of talent and its delegation training for founders.

2. Fiverr

  • Starting Price: Free sign-up + cost of freelancer
  • Types of Services Offered: Graphic Design, Digital Marketing, Writing & Translation, Video & Animation, Programming & Tech, and more.
  • Location of Staff: Global 
  • Full Time/Part Time: Both
  • Credibility: High

Fiverr is an online marketplace offering a vast range of virtual assistant services, boasting millions of freelancers worldwide. These assistants provide everything from digital marketing support to comprehensive social media management. We've chosen Fiverr for its extensive freelancer pool and flexible pricing options, making it an excellent platform for finding Instagram virtual assistants who can help you optimize your social media presence, engage followers, and implement strategic growth tactics tailored to your business needs.


A possible downside is that they operate as a matching platform and do not oversee your interactions with the assistant. However, the benefits include a wide range of skill sets, support for multiple languages, and an easy hiring process. Yet, some drawbacks might involve inconsistent freelancer quality and occasional communication difficulties.

3. Upwork

  • Starting Price: Free to browse but hiring freelancers can have highly variable costs. 
  • Types of Services Offered: Content creation, hashtag research, scheduling posts, engaging with followers, running ads
  • Location of Staff: Global 
  • Full Time/Part Time: Both
  • Credibility: High

As the industry's leading platform, Upwork provides a comprehensive pool of Instagram virtual assistants skilled in content creation, engagement, and social media growth. Users can easily explore profiles, assess qualifications, and review client feedback to find the perfect fit.

However, Upwork's role is limited to connecting clients and freelancers without direct oversight of the working relationship, meaning the platform holds less accountability if the matched Instagram VA does not perform to expectations.

4.  Zirtual

  • Starting Price: $1449 for 36 hours
  • Types of Services Offered: Social Media Management, Website Maintenance, Calendar and Email Management, Data Entry and Research, Travel Booking, Expenses and Invoices, Event Planning 
  • Location of Staff: U.S
  • Full Time/Part Time: Full time
  • Credibility: High

Zirtual has a pool of U.S.-based assistants with college degrees. If you are looking for assistants who can work more extensively with USA-based clients, then this is a good option. Zirtual’s Instagram virtual assistants can handle tasks like scheduling posts, crafting engaging captions, monitoring comments and direct messages, performing hashtag research, and analyzing performance metrics. They can also assist with influencer outreach, optimizing your Instagram profile, and running targeted ad campaigns to help grow your brand’s online presence efficiently.


However, potential clients seeking occasional or one-time PR project support may find Zirtual's emphasis on ongoing assistance less flexible for their needs.

5. PeoplePerHour

  • Starting Price: Free to use + cost of hiring available freelancers
  • Types of Services Offered: Design, Marketing, Social Media Management, Translation, Web Development, Writing
  • Location of Staff: Global
  • Full-Time/Part-Time: both
  • Credibility: High

PeoplePerHour has a diverse pool of freelancers across the globe. Their social media VAs’ can help manage your Instagram’s content calendar, curate visually appealing posts, track follower growth, and engage with your audience through comments and DMs. They can also handle analytics reporting, conduct competitor research, and assist with launching Instagram contests and giveaways.

 It does not have a set-up fee, etc. so you can pick a freelancer and get started. The only drawback is the lack of account management or customer support in case you have any difficulty with virtual assistants.

6. Belay

  • Starting Price: Not provided on the website. Fill out this form to learn about their pricing plan.
  • Types of Services Offered: Administrative Tasks, Accounting, Social Media Management, Marketing, Personal Tasks
  • Location of staff: U.S based
  • Full time/Part-time: Both
  • Credibility: High

Belay offers US-based virtual talent who can be assistants, account managers, or social media executives. Their marketing teams can help boost your Instagram by offering services such as producing high-quality content through a network of copywriters, designers, and marketing specialists. They also develop and manage monthly content calendars and provide specialized services, like designing eye-catching graphics for your brand using tools like Canva.

It offers assistants who are skilled across an array of areas including the use of AI to speed up tasks. However, it is hard to assess Belay fully because the pricing isn’t available until you share your data.  

7. Outsourcing Angel

  • Starting Price: Not available on the website. Please contact them to learn more about pricing
  • Types of Services Offered: Social Media Management, Digital Marketing, Customer Service, Graphic Design, Administration, Project Management, Copywriting
  • Location of staff: The Philippines, Australia
  • Full time/Part-time: Both
  • Credibility: Medium

Outsourcing Angel operates in Australia and the Philippines and offers unique virtual assistant services. They have assistants who cover a wide range of marketing-focused skills essential to run your Instagram business. Their VAs can handle social media marketing and outreach, digital marketing, customer service, graphic design, project management, and more. They also replace the VAs for free if the client is not happy with the service and provide 1 free week of VA service.


However, a drawback is that despite their wide range of services, the time zone difference between Australia, the Philippines, and other regions might occasionally cause delays in communication and project updates.

Note: Through their charity work, Outsourcing Angel contributes to the reduction of poverty by providing food aid to in-need communities in the Philippines for each VA hired. 

8. Elite Virtual Assistant

  • Starting Price: $900/month
  • Types of Services Offered: Social Media Marketing which involves analytics reporting, conducting competitor research, launching Instagram contests
  • Location of staff: U.S
  • Full time/Part-time: Both
  • Credibility: Medium

Elite Virtual Assistant's social media VAs can help you with tasks such as content creation, post scheduling, follower engagement, hashtag research, social media audits, analytics tracking, and implementing targeted growth strategies to enhance your brand's presence on Instagram. They also assist with community management and optimizing your profile for maximum visibility.

However, the starting cost of $900 per month for 20 hours may be considered steep for some users.

9. Byron

  • Starting Price: $390 per month
  • Types of Services Offered: Social Media Management, Administrative tasks, Data entry, Translation, Marketing, Customer Support, etc
  • Location of staff: U.S
  • Full time/Part-time: Both
  • Credibility: Low

Byron’s VAs are skilled in tools like Instagram, Eventbrite, Google Analytics, Excel, and Mailchimp, offering the expertise needed to enhance your Instagram reach and improve overall marketing performance.


On their website, they also provide free blueprints for businesses on how to offload time-consuming tasks or how to automate them. You can schedule a demo by clicking here

One potential drawback is that websites like Trustpilot do not have any reviews for this service, so it's advisable to exercise caution when hiring them.

10. There is Talent

  • Starting Price: $599-1699 per month
  • Types of Services Offered: Marketing content creation, social media management, customer interaction, and campaign management, offering multilingual services and SEO expertise.
  • Location of staff: Latin America
  • Full time/Part-time: Both
  • Credibility: Low

There is Talent specializes in outsourcing services for small business owners, entrepreneurs, and solo-preneurs in the US who need to reduce their workload. Their main workforce/team is based in Latin America and can therefore provide VA services in an American Time Zone seamlessly.


They offer Instagram-specific services like social media marketing, post scheduling, content creation, follower engagement, and even hashtag strategy. These can help optimize your account for growth and boost your brand's visibility.

However, their website indicates that they do not offer more than 20 hours of work per week, which may not meet the needs of all businesses.

Hire a 1% Virtual Assistant

Founded by serial entrepreneurs, Leverage Assistants is a white-glove service that helps you find 1% assistants and then teaches you how to build leverage with them. 

If you’re interested in a strategy session to learn how to use an assistant, click here.

Stephen is one of the founders of Lumiere and a Harvard College graduate. He founded Lumiere as a Ph.D. student at Harvard Business School. Lumiere is a selective research program where students work 1-1 with a research mentor to develop an independent research paper.

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