A digital marketing Virtual Assistant (VA) can help you efficiently, remotely and intelligently manage your marketing campaigns. These professionals can help with everything from managing online marketing strategies, to handling social media accounts, conducting market research, and optimizing digital advertising campaigns.
However, looking for a digital marketing VA is often the hardest step of the process, purely because of the hundreds of options available on the web.
If you're considering hiring a Digital Marketing VA, we’ve compiled 10 effective ways to find the right digital marketing VA for your business’s needs:
Agencies that provide Virtual Assistant services specifically screen and train their assistants, ensuring that you receive competent support tailored to your marketing needs. These agencies typically offer a range of services from social media management to SEO and PPC campaign management.
These platforms connect you with freelance VAs from around the world. You can search based on specific skills or post a job and receive bids. Platforms provide reviews and portfolios to help you make an informed decision. While we have covered some of the best platforms available for your specific business requirements in this article, here are a few examples:
This tried and tested method applies quite well even for remote hiring, as virtual job seekers often turn to networking to broaden their reach. LinkedIn is of course the most noteworthy tool for networking and hiring professionals. Beyond that, there are manyother options such as Meetup, Slack, and Glassdoor. All of these allow you to tap into a vast network of professionals and use filters to find candidates who match your requirements.
Both general and niche job boards can be effective in finding a Digital Marketing VA. They allow you to post detailed job descriptions and receive applications from interested candidates.
Facebook and Reddit have communities and groups where you can find VAs or get recommendations. These platforms allow you to engage directly with potential hires. While there is of course next to no moderation or verification and it is very much a caveat emptor, the rewards can outweigh the risks if you’re smart about your search. We recommend the following as a starting point:
These are effectively meta services that take your specific needs into account to match you with a VA who can integrate seamlessly into your operations. They are different from pure VA providers - they are not necessarily suppliers of talent themselves, and often act as middlemen who tailor talent search to client-specific requirements, and also facilitate the working between client and VA provider. This approach is particularly useful if you are looking for someone to become a long-term team member.
Asking your professional network for referrals can lead to trustworthy and proven VAs. It’s a more personal approach that might bring you highly recommended professionals. Considering that virtual workers rely on word of mouth to market themselves, and often incentivize their customers to do so, this is actually one of the best options on this list if you can find a good referral.
Networking at industry events can connect you with freelance VAs or agencies. These face-to-face interactions provide a deeper insight into the VA’s abilities and professionalism. The Nomad Summit, the Remote Work Summit, the Digital Freelancer Conference - all are solid options that you can attend. Not only is it a great opportunity to find the kind of VAs you’re looking for, it’s also good for understanding how remote work actually works and how you can integrate it into your business processes and improve your odds of success.
Participating in forums can provide insights into hiring VAs and allow you to ask for recommendations from other business owners who have gone through the process.
Before committing to a long-term arrangement, consider hiring a VA for a trial project. This method allows you to evaluate their skills and compatibility with your business needs. Think of it as not just a method of hiring a one-time resource, but also a way of understanding how the composition of your work processes can be made modular and more friendly to remote working methods.
Founded by serial entrepreneurs, Leverage Assistants is a white-glove service that helps you find 1% assistants and then teaches you how to build leverage with them. If you're interested in a strategy session to learn how to use an assistant, click here.
Stephen is one of the founders of Lumiere and a Harvard College graduate. He founded Lumiere as a Ph.D. student at Harvard Business School. Lumiere is a selective research program where students work 1-1 with a research mentor to develop an independent research paper.
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